So WHY is social media worth your company's time?
It gets easier with time
It will lead to other valuable sources of traffic
Building links with social media is safer than buying links
Social media users are predictable
It doesn’t require as much time as you might think
Branding through social media is possible
Links can help your search engine rankings rise quickly
It allows you to leverage your existing traffic
Some visitors will be targeted
The future of the internet is social
Do not panic! You do not have to be on every social media site! Pick one platform and do it well, then move to another platform and find a balance while maintaining both platforms. Once you have master two platforms keep moving, but if you find that only three platforms are relevant to your industry then stick with the three.
Social Media is here to stay, and it is not just in the United States.
Check out part 2 of this Social Media blog for different cultures of each platform and why Landis chose to connect through Facebook and LinkedIn.
If you find yourself swimming in this changing world of technology and have questions, please contact Elizabeth Goodwin at firstname.lastname@example.org.